Based on the amount times I've personally watched Fixer Upper alone, Chip and Joanna Gains should be multi-millionaires. And...they are. Between making money, ya know, fixing up houses, income from their long-running show, brand partnerships, their store, a line with Target, and literallllllly running their own cable network, these two are beyond wealthy. Here are Chip and Joanna's most major sources of income to make you feel jealous!
First Things First: Fixer Upper
This show started on HGTV in 2013, and Chip and Joanna have pretty much been fixing up houses while we sit around in our pajamas and despondently scroll Zillow ever since. Their per-season income for the show isn't public knowledge (thanks for nothing, HGTV!), but Celebrity Net Worth reports that they typically earn $30,000 per renovation. Not bad! But they weren't always making so much money.
“I remember when we first got married, the only money we had was what was in Chip’s pocket,” Joanna told People in 2020. “He always had a wad of cash, but we were broke. If I needed to go grocery shopping, it’s whatever was in his pocket. That’s how we paid the bills.”
Everything changed when they started flipping homes and were offered a TV show, but as Chip put it, “All of this sort of fell into our laps. We were just living our life out here in little bitty Waco. We had dreams and aspirations like most folks, but this has really been something else.”
Side note: if you're wondering how Chip and Joanna got into flipping homes, Chip said, "When I flipped that first house, and I basically made on that first flip about what I made in the previous year in the lawn maintenance business, it kind of dawned on me. Like, hold on a second, I did this one flip in my spare time like a side hustle and I made about what I made last on my entire income? And so I got the bug pretty quick and jumped in with both feet."
Truly wondering why my side-hustle of eating cheese isn't bringing me in millions.
And They've Got Magnolia Market at the Silos
Magnolia Market is in Waco, Texas and features a furniture store, a garden store, and even a coffee shop. Basically it's a huge mall filled with all things Chip and Joanna.
While it's unknown what these make from the Silos (literally they fixed up a pair of old silos and made them into a store), the market brings in millions of visitors every year, so...gonna assume a lot.
Through the Magnolia brand, Chip and Joanna have launched a magazine (sorry, a ~journal~), a furniture and decor brand, workshops, multiple books, and even a series of vacation homes. But their most major Magnolia title...?
Magnolia Network Is a Big Deal
Chip and Joanna co-own Magnolia Network with Warner Bros. Discover and relaunched Fixer Upper on it. (They'd previously retired the show in 2018.) TBD on how much Chip and Joanna took home for this deal, but judging from their net worth...a lot!
They Have an Exclusive Target Line
On top of their own Magnolia brand, Chip and Joanna run Hearth and Hand with Magnolia, which is exclusively available at Target.
Hearth & Hand with Magnolia Portable AM/FM Bluetooth Radio Light Green - Hearth & Hand™ with Magnolia
So What Is Chip and Joanna Gaines' Net Worth, in Total?
According to Celebrity Net Worth, Chip and Joanna have around $50 million in the bank, combined. But it's unclear if this is reflective of their monumental success this past year, so expect that number to shoot all the way up.
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