Evaluate the ingredients
The great thing about facial self-tanners is that they're usually loaded with great ingredients that'll amp up the efficacy of your skincare products. Look for tanners that include ingredients rich in antioxidants and humectants, such as hyaluronic acid, aloe vera, and glycerin, or even one filled with chemical exfoliants (like Coola Sunless Tan Anti-Aging Face Serum) for smoother, more even-looking skin.
Compare the formulas
The days of fake tanning your face with a mitt and self-tanner for the body are over because it's 2023, and not only are there tanners made exclusively for the face, but they also come in a host of different formulas. Your options? Lotions, oils, drops, serums, sprays, and even towelettes.
Typically, oils, drops, and serums are great if you want to incorporate your tanner into your skincare routine because you simply add them to your face moisturizer (try: Isle of Paradise Self-Tanner Drops or Dolce Glow Goccia di Sole Hydrating Self-Tanning Serum Drops). Sprays and towelettes are awesome for those who want something quick and easy due to their fast application (try: Australian Glow Facial Bronzing Mist), and lotions are your OGs—slather 'em on just as you would a self-tanner for your body (try: Jergens Natural Glow Self Tanner Face Moisturizer).
Choose the color deposit
If you've ever used a self-tanner before bed, you may have ~unpleasant~ memories of waking up with stained sheets and a whole lot of muddy-looking color pre-shower. The culprit? Instant bronzing solution. Yes, it's great to see where you apply the color so you can avoid streaks, but not so much if you don't want to appear, let's say, intense in the development stage.
Luckily, with face tan, you can choose a formula with a clear, gradual, or bronzing solution. If you go with the latter, you don't have to worry about an uneven application in most scenarios. If you choose a formula that mixes with your moisturizer and develops quickly, it won't be as intense due to it being diluted. Not only that, there are a ton of face tanners on the market that gradually develop, so rest assured, stained sheets will not be in your future.
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